Hello, my name is Matt Readman.

Hello and welcome to my site. I'm a brand strategy director from London. Part of my job entails unearthing interesting trends and thoughts. This is a place for me to dump a lot of that thinking. The name comes from a recognition that I don't know all the answers - the Dunning-Kruger effect is a cognitive bias where you believe you know everything because you are unaware of what you don't know - but hopefully they show some original thought and perhaps they may even be of use to someone some day.

Thanks for visiting and get in touch if you want to discuss.